Independence from bookmakers
No bookmaker commissions, reviews or approves anything we publish. Our editors choose the topics, write the copy and shape each review, and operators see a page at the same moment readers do. Under this editorial policy a bookmaker can correct a factual error in its own listing, but it cannot change an opinion, a ranking or a headline.
Ratings come from the formula on our how we rate page. Price is measured from daily football odds snapshots, and the other criteria come from features we check and date. Nobody on the team can lift a brand by hand, and a bookmaker that cuts its margins or adds a useful feature moves up at the next weekly refresh.
How affiliate links work
Betting Insider earns money when a reader opens an account through some of our links. These affiliate links pay us a commission from the bookmaker, and the reader’s own deal stays exactly the same. Every link to a bookmaker goes through a /go/ address on our domain, and the disclosure text sits in the footer of every page.
Commission never feeds into a score. The rating formula has no input for what a bookmaker pays us, and a brand with no affiliate links at all would be rated on precisely the same terms. If a commercial deal ended tomorrow, that bookmaker’s position would stay where the data puts it, because nothing in the calculation would have changed.
Sourcing standards
Rules and legal points always come from primary sources first. That means the Gambling Commission for licence conditions and guidance, legislation.gov.uk for the Gambling Act 2005 and later statutory instruments, and the FA for football’s betting rules. A secondary article is used only to point us towards the original document, never as the final word.
Bookmaker facts come from the operator’s own terms and conditions pages: offer wording, qualifying stakes, minimum odds, expiry periods, payment methods and stated withdrawal times. Integrity cases are drawn from established press reports and published regulatory or disciplinary decisions. Where a case has gone to appeal, we update the outcome once the final decision is out.
Our editorial policy never treats reader forums, social media posts or tipster sites as sources. A rumour can prompt a closer look, but a claim reaches the page only once a primary document or an established outlet confirms it. Prices are the exception, since they come straight from the odds snapshots our script records each morning.
How facts and offers are dated
Every page shows a published date and an updated date. Each bookmaker listing carries the date its offer and features were last checked against the operator’s terms page. When a welcome offer changes, the listing is updated with a new check date, and the rating follows at the next refresh of the tables.
Margin figures carry their own stamp, showing how many fixtures and days of odds sit behind the current tables and their dates. Regulatory pages name the date a rule came into force, such as the cap on bonus wagering requirements. A date on a fact lets you judge its age yourself, and holds us to keeping it current.
Corrections
To report an error, write to the postal address in our privacy policy, naming the page and the figure. We check the claim against the primary source, and if the page was wrong we fix it. Corrections that change a fact, a figure or a rating are noted at the foot of the page with the date.
Spelling slips and broken formatting are fixed without a note. Anything a reader might have relied on gets one, and older corrections stay visible. This part of our editorial policy also covers the data: if a margin table was built from a faulty snapshot, we refresh it, date the fix and log any method change on the rating page.
UK compliance and safer gambling
All content is for adults aged 18 and over in the UK. We list only bookmakers holding a current Gambling Commission licence, and we never recommend credit cards or crypto for deposits, since credit cards are banned for betting in Great Britain and no licensed UK bookmaker accepts crypto. Every offer is shown with its key terms, and full terms always apply.
Safer gambling sits inside the content. Reviews describe the deposit limits, time-outs and self-exclusion tools each bookmaker provides, guides explain how GamStop works, and every page links to GambleAware. This editorial policy rules out tips and predictions entirely, and no free bet is ever described as anything other than a stake that comes with conditions.
Frequently asked questions
Does Betting Insider get paid by bookmakers?
Yes, through some links. When a reader opens an account via one of them, the bookmaker may pay us a commission. That payment never changes a rating, a ranking position or what a review says.
Can a bookmaker pay to be ranked higher?
No. Rankings come from a published formula built on measured margins and checked features. Positions are never sold, and nobody on the team can move a bookmaker up or down by hand.
How are corrections shown on a page?
A correction that changes a fact, a figure or a rating is noted at the foot of the page with its date and a short line on what changed. Small spelling or formatting fixes are made without a note.
Which bookmakers can appear on the site?
Only bookmakers holding a current licence from the Gambling Commission. Unlicensed operators are never listed, linked or reviewed, whatever they offer.
Why do links to bookmakers start with /go/?
Every link to a bookmaker runs through a /go/ address on our own domain. It keeps outbound links consistent across the site, and some of those addresses carry the tracking that tells a bookmaker the reader came from us.