New betting sites in the UK: recent launches
This page tracks new betting sites in the UK that customers have been able to join since January 2024. We check each entry on the Gambling Commission public register every week; the last full check was on 21 October 2026: the licensee, its account number and its domain. A brand with no active licence today is left out, however busy its advertising.
Read the list as a record, not a recommendation. These brands are outside our rating, and we hold no view yet on their prices or payouts. A newcomer earns a score once it has enough history to measure. Until then, the useful facts are who holds the licence, which platform runs the site and when it started.
StakeWise
UK launch: June 2026A football- and racing-focused newcomer built around boosted prices.Licensee: Rocbrook Limited, Gambling Commission account 100802Please gamble responsibly. GambleAware.org 18+
BetAhoy
UK launch: May 2026A full sportsbook, casino and racing product on a new EveryMatrix front end.Licensee: Bet Ahoy Ltd, Gambling Commission account 100094Please gamble responsibly. GambleAware.org 18+
Ivy Bet
UK launch: April 2026The new sportsbook arm of the existing Ivy Casino brand, launched on Betable’s platform.Licensee: Betable Limited (ivybet.com is a white-label domain on this licence), Gambling Commission account 23328 · Sister brand of Ivy CasinoPlease gamble responsibly. GambleAware.org 18+
RightBet
UK launch: April 2026A challenger brand launched on Betable’s platform in April 2026.Licensee: Betable Limited (white label); rightbet.com is also listed Active under Jupiter Gaming Limited (67098), Gambling Commission account 23328Please gamble responsibly. GambleAware.org 18+
FitzBet / Fitzwilliam Sports
UK launch: February 2026The first online channel for an established Irish telephone bookmaker, covering the UK and Ireland.Licensee: SBKI Limited, Gambling Commission account 48760 · Fitzwilliam SportsPlease gamble responsibly. GambleAware.org 18+
Dabble
UK launch: June 2025An Australian social betting app: users can follow each other and copy a bet in one tap. UK base in Leeds.Licensee: Dabble Sports UK Ltd, Gambling Commission account 65677 · Dabble Sports Pty LtdPlease gamble responsibly. GambleAware.org 18+
betTOM
UK launch: May 2025An independent, racing-led bookmaker based in Uckfield, East Sussex, with EFL club sponsorships.Licensee: Bet Tom Limited, Gambling Commission account 64959Please gamble responsibly. GambleAware.org 18+
36Vegas
UK launch: 2025An independent sportsbook and casino; best odds guaranteed and acca insurance are its headline sports features.Licensee: 36Gaming Limited, Gambling Commission account 66806Please gamble responsibly. GambleAware.org 18+
BestOdds
UK launch: 2025An Isle of Man-based sportsbook covering around 21 sports, alongside a casino.Licensee: Razorbill Links Limited, Gambling Commission account 66479Please gamble responsibly. GambleAware.org 18+
BetWright
UK launch: December 2024A sports and casino brand that became Norwich City’s principal partner and shirt sponsor for 2025-26.Licensee: Onyx Gaming Limited, Gambling Commission account 64666Please gamble responsibly. GambleAware.org 18+
Betano UK
UK launch: May 2024Kaizen Gaming brought Betano to the UK in May 2024, ahead of Euro 2024, with BVGroup running the platform.Licensee: BV Gaming Limited (Betano runs as a white-label domain, betano.co.uk, under this licence), Gambling Commission account 39576 · Kaizen GamingPlease gamble responsibly. GambleAware.org 18+
New betting sites in the UK since 2024
Eleven brands made our record of new betting sites in the UK open to punters today. Each holds an active general betting licence for real events, and every account number above opens the matching register entry. The launch month is when the brand started taking bets; the register only shows when a licence was granted, often months earlier.
The newcomers fall into three loose groups. Some are foreign brands entering Britain, such as Betano, which Kaizen Gaming launched with BVGroup on 10 May 2024, just ahead of Euro 2024. Dabble came from Australia, with its UK base in Leeds and a licence that became active on 3 April 2025. The others are domestic, and mostly small.
The domestic group includes independents such as betTOM, a racing-led bookmaker from Uckfield in East Sussex, and StakeWise, whose licence was granted on 13 April 2026. FitzBet is a different case. It is the first online channel of Fitzwilliam Sports, an Irish telephone bookmaker with years of trading behind it, now taking bets online across the UK and Ireland.
The third group is the easiest to miss: new sportsbooks attached to brands that already existed in another form. Ivy Bet is the sports arm of Ivy Casino, launched in April 2026. Spotting this matters because the name is familiar while the betting product is not, and a casino reputation says little about how a bookmaker settles a disputed bet.
Old names that look new
Plenty of lists of new betting sites carry brands that have been around for years. Midnite is the usual example: it ran a private beta in April 2019 and added horse racing and casino in 2023, so it is an established bookmaker with a fresh look. We review and rate it alongside the other long-standing names.
Platform moves create the same confusion. LiveScore Bet relaunched on Kambi’s sportsbook in the UK and Ireland in mid-2024, but the brand first took bets in 2020. Virgin Bet, which dates from 2019, completed its own move to Kambi in July 2024. BetMGM arrived in Britain in 2023, run by LeoVegas. None of these counts as new here.
One recently licensed business is left out because it runs a prediction market, not a sportsbook. The Gambling Commission said in February 2026 that such models can fall within the definition of a betting intermediary, much like an exchange, and need a licence to serve British customers. It is a separate product with no place here.
The established bookmakers we rate instead
If you want a new account today and would prefer a long record behind it, our rated list covers established bookmakers licensed in the UK. Each is scored on seven criteria, with measured football margins carrying the largest weight. The table below shows the leading five on our current scores, with offers and short terms drawn from the same data.
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1.
8.4/10Rated on 5 of 7 criteria
Its prices are not in the odds feed we record, so price is not part of this score.
Bet £10 Get £30 In Free Bets
New UK customers only, 18+. Place a £10 qualifying bet at odds of 1/5 or bigger within 30 days to get £30 in Bet Credits. Bet Credits expire after 7 days and the stake is not returned. Some deposit methods do not qualify. Full T&Cs apply. Offer checked 20 October 2026. Please gamble responsibly. GambleAware.org 18+
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2.
8.4/107.10% median football margin
From our first 13 days of odds; price enters the score after 21 days.
Bet £5, Get £30 in Free Bets
New customers only, 18+. Place a £5 bet at evens or bigger to get 3 x £10 free bets. E-wallet deposits do not qualify. Free bet stakes are not returned and the free bets expire after 30 days. Full T&Cs apply. Offer checked 22 October 2026. Please gamble responsibly. GambleAware.org 18+
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3.
8.4/1010.81% median football margin
From our first 13 days of odds; price enters the score after 21 days.
Bet £10 Get £30 in Free Bets
New UK customers only, 18+, excluding Northern Ireland. Deposit and bet £10 at evens or bigger within 30 days to get £30 in free bets, valid 7 days. PayPal, Skrill, Neteller and Paysafe deposits do not qualify. Full T&Cs apply. Offer checked 20 October 2026. Please gamble responsibly. GambleAware.org 18+
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4.
8.4/106.33% median football margin
From our first 13 days of odds; price enters the score after 21 days.
Bet £20, Get £40 in Free Bets
New GB customers only, 18+. Opt in, deposit £20+ by debit card or instant bank transfer and place a £20+ sports bet at odds of evens (2.0) or bigger, settled within 7 days of registering. Get 3 x £10 Bet Builder and 1 x £10 acca free bets (4+ selections each), valid 7 days, not for racing. Stake not returned. Cashed-out and boosted bets do not count. Full T&Cs apply. Offer checked 21 October 2026. Please gamble responsibly. GambleAware.org 18+
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5.
8.4/107.99% median football margin
From our first 13 days of odds; price enters the score after 21 days.
Bet £10, Get £30 in Free Bets
New customers only, 18+. Deposit £10+ and place a £10+ cash bet on any sport (excl. virtuals) at odds of 1/2 or bigger, settled within 14 days of registering. Accept 2 x £10 sportsbook free bets and 2 x £5 Bet Builder free bets within 7 days; valid 7 days once accepted. Stake not returned. Prepaid, virtual and unidentified debit cards do not qualify. Full T&Cs apply. Offer checked 21 October 2026. Please gamble responsibly. GambleAware.org 18+
The full method is on our how we rate page, and every bookmaker has its own write-up in the reviews section. Price counts for 30% of the score because it touches every stake you place. For a newcomer we have no price history to measure yet, so a score would rest on guesswork.
Even the best new betting sites start with no record, yet you might want one for a feature, perhaps a social app. Our bookmaker margins page shows how far prices vary between the established names, and it gives you a benchmark: set a newcomer’s prices for a few Premier League matches against that table before you move larger sums across.
How new betting sites get to market
Every brand taking bets from British customers needs a Gambling Commission licence behind it, though not always its own. A licence belongs to an operator, the company responsible for the accounts, the money and the compliance. One operator can run several brands, each domain listed under its licence. Some newcomers hold a licence in their own name.
Others launch as white labels. In that model a licensed platform company runs the site, holds the licence and handles the regulated work, while the brand owner supplies the name and the marketing. Betano works this way: betano.co.uk sits as a white-label domain on the licence of BV Gaming Limited, part of BVGroup, the company that also owns BetVictor.
Turnkey platforms sit in between. The brand holds its own licence but rents the whole technical stack, from the sportsbook to payments. EveryMatrix supplies several recent launches this way: betTOM runs on its turnkey platform, FitzBet uses its full sports and casino package, and BetAhoy, licensed on 17 December 2025, became the first UK operator on its new front end.
Betable supplies the white-label route. Ivy Bet and RightBet both launched on its platform in April 2026, and both sit as domains on the licence of Betable Limited. The register also lists rightbet.com as active under a second licensee, Jupiter Gaming Limited, so read the RightBet footer before you deposit. The name printed there decides who answers your complaint.
A shared platform also explains why so many new betting sites look alike. Same menus, same bet slip, same promotions engine, different logo. That is no mark against them, since a proven platform can be safer than a home-built one. It does mean the brand adds little of its own beyond prices, offers and customer service, so judge those.
Who left the market since 2025
Launches get the headlines. Exits get a short notice on the register. The record below lists the brands and licensees that closed, surrendered their licences or had them suspended since early 2025, newest first, each with its source. Several of these brands were themselves new betting sites only a year or two before they went.
BresBet and Bet St George
Licences suspended on 28 August 2026 over suspected money-laundering and social-responsibility failings, then surrendered.SourceBetsson UK / Rizk
Surrendered its UK casino-only licence.SourceNRG Bet
Surrendered its Gambling Commission licence.SourceGentleman Jim
Closed its online service and surrendered its remote licences; its shops keep a betting licence.SourceBetzone
Every licence that carried the brand has been surrendered.SourceGGBET
Surrendered its UK betting and casino licences after a planned platform closure.SourcePlaybook Gaming
Fined £250,000 for anti-money-laundering failings, then surrendered its licences; some brands it hosted moved to their own licences.SourceTGP Europe
Surrendered its licences after the Gambling Commission told it to pay a £3.3m penalty.SourceRhino.bet
Closed its UK operations; open bets were voided.Source
The pattern is clearest in the white-label hosts. Playbook Gaming carried several brands, including Rhino.bet, Betzone and BresBet. After a £250,000 penalty for anti-money-laundering failings it surrendered its licences in November 2025. Planet Sport Bet and DragonBet moved to licences of their own and kept trading. Rhino.bet and Betzone, both once hosted there, no longer trade.
TGP Europe followed a similar route earlier in 2025. It hosted several brands that sponsored football clubs, was fined £3.3m by the Gambling Commission and then surrendered all its licences. As a side note, a government consultation opened in July 2026 on banning unlicensed brands from pitch-side and shirt sponsorship, though white-label partners were not part of the proposal.
Betzone shows how fast things move. A relaunch on a new platform was reported in March 2025, yet by May 2026 every licence that listed betzone.co.uk had been surrendered. Bet St George was licensed in December 2025. On 28 August 2026 the Commission suspended the licences of it and BresBet, and both were surrendered days later.
What an exit means for your bets and your balance
The first casualty is usually the open bet. When Rhino.bet closed its UK operations in March 2025, open bets were voided. An ante-post bet placed weeks ahead on a big race or a title winner simply ended. Before you place long-range bets with a young bookmaker, ask whether you would mind that stake coming back unsettled.
Balances are the second worry. Since 31 October 2025 an operator whose customer funds are rated not protected on insolvency must remind you of that every six months and ask you to acknowledge it. The rating sits in the terms. A newcomer with no protection is legal, but it tells you how much of a balance to leave sitting there.
Withdrawing often is the plain habit that limits the damage. Keep only what you plan to stake in a new account, and take winnings out instead of letting them pile up. A bookmaker that suddenly slows withdrawals or adds new document requests without explanation is giving you information, and the register is the first place to check what it means.
A live licence keeps a dispute inside the British system. Complain to the operator first; if eight weeks pass without a fix, the case can go to the operator’s dispute service, such as IBAS, free of charge. A brand without a current licence offers none of that, and an exit can leave nobody to complain to.
Judging the best new betting sites: our checklist
There is no shortcut to the best new betting sites, but there is an order of checks that takes about ten minutes. Here are six checks you can repeat on any newcomer you find advertised, in the order we would run them. They work just as well for an old bookmaker you have never used.
The licence on the register
Scroll to the footer and note the Gambling Commission account number. Search it on the public register and look for two things: a licence marked active, covering real-event betting, and the brand’s own domain on the list of domain names. A number that leads nowhere, or to a casino-only licence, ends the check there.
A licensee name that matches the site
The company name in the footer, in the terms and on the register should be the same. With a white label it will differ from the brand, and that is fine, as long as the domain appears under that company’s licence. Two different names across those places, with no domain listed, deserve a question to customer service before any deposit.
GamStop and the deposit-limit prompt
Every licensed online bookmaker has had to take part in GamStop since March 2020. During sign-up, a licensed site must also prompt you to set a financial limit before your first deposit, a rule in force since 31 October 2025. A newcomer that skips the prompt, or makes the limit hard to find, has told you something.
Payment methods
Look at the cashier before you register. Debit cards, bank transfer and the familiar e-wallets are normal. Credit cards have been banned for gambling in Britain since April 2020, so a site offering them is outside the rules. The Commission also warns that a site accepting cryptocurrency is unlikely to hold its licence. Either sign is a reason to leave.
The welcome offer terms
Since 19 January 2026 the Gambling Commission rules cap any wagering on a bonus at ten times the bonus, and a betting sign-up offer may only reward betting, with no free spins attached. An offer from a new site that breaks either rule is a red flag. Our free bets page explains how the usual bet-and-get terms work.
Customer service and settlement
Send one question before depositing: how long does a debit card withdrawal take? A clear answer within a day is a good sign. Then check the settlement terms for voided bets and maximum payouts, since young bookmakers sometimes set low caps. A low cap matters little on a £5 acca, far more on a big each-way treble.
Safer gambling with a new account
A new account brings new tools, worth setting on day one. Since 30 September 2026 every licensed operator must offer a gross deposit limit, counting all money paid in over a period with withdrawals not netted off. Set it lower than you think you need. It is easier to raise later than to recover from.
Time-outs and reality checks sit in the same account menu, and you can use them at any bookmaker, new or old. If you have more than one account, GamStop covers all of them at once, for six months, one year or five years. Our safer gambling guide lists the free support services, including GambleAware and the National Gambling Helpline.
Newcomers often lean on a fresh wave of promotions, and a stream of them is easy to mistake for a reason to keep depositing. Treat every new brand as a trial. Open the account, set the deposit limit, make one small debit card deposit, place a bet, withdraw the result and time how long the money takes to arrive.
Frequently asked questions
Are new betting sites safe to use?
A new betting site licensed by the Gambling Commission follows the same rules as an old one, from age checks to GamStop. The licence does not tell you how long the brand will last, so start with small deposits and withdraw winnings regularly.
How do I check a new betting site is licensed in the UK?
Find the account number in the site footer and search it on the Gambling Commission public register. The licence should be active, and the site's domain should appear on that licensee's list of domain names.
Why does a new bookmaker show a different company name in its footer?
Many new brands run as white labels on another company's licence. That is legal, but the company named in the footer is the one responsible for your account, your funds and any complaint.
Are new betting sites part of GamStop?
Yes. Every online operator licensed in Great Britain has had to take part in GamStop since 31 March 2020, so a self-exclusion covers brand-new bookmakers too. A site that lets an excluded person open an account is not acting within a GB licence.
Can I deposit with a credit card or crypto at a new bookmaker?
Not with a credit card: the ban on credit card gambling has applied since 14 April 2020. The Gambling Commission also warns that a site taking cryptocurrency is unlikely to be one it licenses.
What happens to my bets if a bookmaker closes?
It depends on how the operator winds down. When Rhino.bet closed its UK operations in March 2025, its open bets were voided, so balances and pending stakes are the things to watch.
Do new bookmakers have bigger welcome offers?
Some lead with a larger headline offer to win sign-ups, but the rules are the same for every GB licensee. Since 19 January 2026 any wagering on a bonus is capped at 10 times the bonus, and a betting offer may only reward betting.
Is Midnite a new betting site?
No. Midnite has taken bets since its 2019 private beta and added horse racing and casino in 2023. It sits in our rated list with the other established bookmakers.
Why are new betting sites not in your ranking?
Our rating needs a track record: prices measured from our odds data, app ratings and payout experience. A brand that launched a few months ago has little of that yet, so we record it with its licence details and leave it unscored.